Spotlight: Illustration at Reuzer

21 Jan 2024 | Industry insights, Spotlights
Screenshot-2023-03-27-at-21.46.45-1440x811 Collaborator and Illustrator, Andy Ward Vantage Safety Alert 02 Gradient with White R

At Reuzer, we think safety-critical learning should be as accessible and engaging as possible to ensure information is easily understood – and remembered.

One way we help bring our content to life is through custom illustration. Here, we take a closer look at this service and how it helps our clients communicate with their employees.

What are the benefits of using illustration in learning and communication materials?

Illustration allows you to strip down a story to its bare bones and only include the things that are 100 percent necessary, which is really useful in terms of helping people retain information. That means focusing on the story – the key messages – rather than any other distractions, which is particularly important when it comes to safety alerts, where ensuring the message has been understood is of vital importance.

At the same time, illustrated resources can be very immersive, where the learner can put themselves into the shoes of the characters being depicted.


Can you illustrate anything?

“Our clients can achieve a high level of quality and engagement with a small budget, with fully functioning animated characters to tell their stories.”

Andy Ward, Collaborator & Illustrator, Reuzer

Another big benefit of illustration is that the only limit is the imagination. Your project is completely bespoke and can depict whatever you want, including environments and stories that don’t exist or are difficult or expensive to access. And there aren’t the same real-world constraints that come with filming or the big budgets required for 3D animation.

We currently create two main types of illustration: a black and white infographic style that incorporates icons and a colourful real-world character-led style, perfect for telling stories and injecting a human element into important messages.

Collaborator and Illustrator, Andy Ward

What different applications for illustration does Reuzer offer? 

Our approach to illustration offers a lot of flexibility, depending on the needs of your organisation. 2D illustrations created for e-learning courses, for example, can easily be applied to print projects – like posters and pamphlets – or animated for video content, providing a consistent character-led campaign to reiterate messages in different spaces.

What’s involved in the illustration process?

“Our storyboards give clients a clear idea of how characters will look, including workwear in the client’s branding, different skin tones, and any other important details they’ve requested.”

Andy Ward, Collaborator & Illustrator, Reuzer

The process varies depending on the project. But in the case of an illustrated video, the first step is understanding what a client needs and developing a script. Part of that discussion will include any requirements for any animated characters, such as ethnicity, gender, or their workwear style.

That script is then storyboarded, so the client has a still image timeline of the action and where illustrations will be included. If there are lots of character involved, we’ll create character sheets that show what they’ll look like in detail and from different angles. With everything signed off by the client, our illustrators get to work creating the characters and scenes before these are animated.

Vantage Safety Alert 02

What’s next for illustration at Reuzer?

While we also create highly detailed 3D animations for big budget projects, we’re also developing our capabilities to make 2D illustration more immersive. Known as 2.5D, it’s where 2D characters are animated in a 3D space. The ‘camera’ can then move around the space, really helping to bring illustrative elements to life.

Find out more about our custom services.

Gradient with White R