IADC: Hand safety


A short 3D animation designed to capture some emotion, empathy and raise awareness regarding hand injuries in the drilling sector.

Aside from being technically sound and relatable, this media needed to be versatile, allowing for multiple playback methods – from a simple video link, a Zoom hosted session, through to a SCORM compliant e-learning package. We do love a challenge.


The IADC (International Association of Drilling Contractors) is a non-profit trade association that is the global leader in advancing the drilling industry. The IADC are recognized worldwide for their accreditation programs, conferences, advocacy efforts, and industry news.

For this particular project the Reuzer team worked with the Southern Arabian Peninsula Chapter (SAPC).


Due to the expected scale and reach of this media and the multiple language barriers it would cross – it was decided we would rely on the visuals combined with natural sound – removing the requirement for a narrator to tell this story. And in the process we also removed the need for translations, which can add to time and cost.

While this approach is a slightly new one for us, it presented a challenge of telling a story without the words, keeping the audience engaged – yet at the same time making everything relatable. And all in 3-4 minutes.

Taking on a challenge has never been something we’ve shied away from and this project was no different. With some smart collaboration, a few quick calls, some slick sketching and a hugely supportive client, we were off and running. Oh, and by asking nicely, another IADC member kindly donated some animation which we recently created for them – allowing us to deliver a bit more wow for the budget, or bang for the buck 😉

What resulted was a slick and highly produced 3D animation telling a clear, relevant and realistic story but also delivering a much needed dose of reality.

Watch a short extract of the video by clicking the play icon beneath 👇


“Working with the Reuzer Team has been a positive experience, they work in collaboration and deliver a quality product above expectations.” – Kenny Adams, IADC Southern Arabian Peninsula Chapter HSE Working Group Chairman.

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