Stopping Drops
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Serica Energy had identified an upward trend in reported potential dropped objects across their operations. With safety as a top priority, they wanted to act quickly and proactively—developing an engaging training asset that could resonate with their offshore crews.
The objective was clear: make the message authentic, relevant, and memorable so it would genuinely influence day-to-day behaviours.
Our Approach
Reuzer created an eight-minute 2D animated film designed as a stand-alone safety resource for offshore use.
From the outset, we followed Serica Energy’s brand guidelines to ensure the finished piece not only carried the right safety message but also reflected Serica’s identity in tone, colour, and style.
The animation used a distinctive clean, minimalist 2D illustration style—simple enough to explain technical points clearly, but dynamic enough to keep engagement high. To ground the story in reality, we integrated:
- Live-action stock footage for context and energy.
- Imagery supplied by Serica, bringing authenticity to the scenes.
- Professional voiceover and sound effects, making the film both informative and immersive.
Content was built around Serica’s own data trends, highlighting the common types of dropped objects, the importance of inspections, hazard sweeps, and securing devices (primary, secondary, and safety), alongside encouraging crews to report and speak up.
A Collaborative Process
The project followed a structured, collaborative development journey:
- Initial Script – Shaped from bullet points provided by Serica.
- Reviews – Two to three feedback cycles refined the narrative.
- Asset Previews – All proposed visuals shared in a static PDF for approval before animation began.
This step-by-step approach meant Serica’s team stayed closely involved, ensuring the final product was both accurate and effective.
The Outcome
The animation was rolled out to Serica’s offshore workforce and received excellent feedback.
Crews found the content pitched perfectly in terms of relevance, tone, and duration—the eight-minute format delivering depth while fitting into busy offshore routines. Most importantly, it helped transform safety data into practical, proactive learning for the teams on the ground.
Looking Ahead
The project has strengthened our ongoing partnership with Serica Energy.
We’re now collaborating on further animated and illustrated content, and we’re proud of the trust Serica continues to place in Reuzer to help deliver critical safety messages in creative, engaging formats.
