ESG Awareness

Their goal was simple: help everyone—regardless of job title or prior knowledge—understand what ESG actually means, why it matters, what Dolphin is already doing to drive positive change, and—crucially—explain what their ESG roadmap looks like.

So how do you take a fairly heavy topic and make it feel engaging, accessible, and even enjoyable? You call Reuzer, obviously.

How to say it

We kicked things off the Reuzer way—by getting under the skin of what Dolphin wanted to say and how they wanted their people to feel after watching the video. We collaborated closely with the Dolphin team to script the narrative, and once we had that nailed down, we moved into storyboarding every scene to bring the concept to life.

From there, it was all about the craft. Our creative team whipped up a completely custom 2D animation—no templates here—with slick visuals, punchy storytelling, and a clear focus on Dolphin’s ESG roadmap, key objectives, and the areas where they’re making the biggest impact.

To top it all off, we added professional voiceover and sound design. Because let’s be honest, no one wants to sit through a silent ESG explainer. This was all about making the message stick—and actually entertaining people along the way.

Hand-crafted simplicity 

The animation we created for Dolphin Drilling strikes a balance between simplicity and impact. Using a hand-drawn, textured style, the visuals have a friendly, almost tactile feel—like something you could reach out and touch. It’s clean and minimal, but not in a sterile way. The white-on-teal palette keeps things consistent and easy on the eyes, while giving it a distinctive, brand-friendly edge.

Characters are stylised silhouettes, kitted out in hard hats and PPE, making them instantly recognisable without overcomplicating the detail. Whether it’s a rig worker, an oil barrel, or a handshake on deck, every element is designed to be instantly understandable—no labels or lengthy explanations needed.

The animation flows smoothly from scene to scene, with visual metaphors (like connected icons and repeating worker silhouettes) helping to reinforce key ESG concepts in a way that’s intuitive and memorable. Combined with a warm voiceover and crisp sound design, the whole piece feels more like a story than a lecture.

One play button. One big step.

The final video was designed to be a ‘starter course’ for ESG at Dolphin. Whether someone was totally new to the concept or had dipped their toe in before, the animation laid out the foundations clearly and simply. No jargon. No overload. Just the essentials, told in a way that made sense.

“As VP HSEEQ at Dolphin Drilling, I can honestly say that working with Reuzer was a seamless and genuinely collaborative experience from day one.

We came to them with a clear goal—create a simple, engaging way to raise Sustainability  awareness across our business—and they immediately grasped what we were trying to achieve.

Reuzer made the process easy. They quickly got under the skin of our message, helped shape the narrative, and translated a complex subject into something visually compelling and easy to understand. Their creativity, attention to detail, and ability to bring our ESG roadmap to life through animation exceeded expectations.

From initial concept to final delivery, the team at Reuzer were responsive, insightful, and great to work with. The end result wasn’t just a video—it was the start of a wider conversation within our business. We couldn’t have asked for a better partner.”

Graeme Christie, VP HSEEQ, Dolphin Drilling

Once it was ready to roll, Dolphin played the video back to their team, kicking off their internal ESG awareness efforts with a bit of animation magic. It wasn’t just informative—it was a conversation starter. The kind of thing people talked about afterwards (in a good way).

Want to build awareness around ESG or another big theme in your business?

Let’s make it make sense—and make it memorable, contact Reuzer here.