When long-term client Seajacks reached out and asked if we could help modernise one of their existing e-learning courses, we were more than happy to lend an ear.
Their existing IMS (Integrated Management System) course was in need of some modernisation. It was old and very in depth, at nearly an hour in duration.
As a high level introduction to the topic, it was just way too much. And as we delved into the real issues, it became clear that this journey wasn’t about presenting all of the same content in a smarter and more design led way, it was about reviving engagement and ensuring the transfer of meaningful knowledge.
The key word there is meaningful. We didn’t need to deep dive into every tiny bit of regulatory detail, each governing body, or every statutory requirement – we needed to define a baseline for the learner and keep to it.
As with all good projects, we broke it down. We needed to take things step-by-step and build this course into something that both we, and our client were proud of.
First up was the objectives. These absolutely needed to be defined, concise, and in-line with our end goal of a clear and relatable e-learning course that could build the baseline knowledge across the Seajacks business of what an IMS actually is. Objectives approved, we moved on to streamlining the content.
This part of the production cycle was a collaborative one and involved a face-to-face meeting at the Seajacks HQ. We needed to understand which content was absolutely relevant, and which content was there to fill time. And we had to be brutal.
Over the course of an hour we’d defined some key content which needed to be maintained (although re-designed) and plenty of content which could go. Progress was being made.
Time to script
Then it was time to script. The original course had large, wordy explanations. It deep dived into the detail of dozens of regulatory frameworks – and the user just didn’t need it.
We revamped the content with concise, jargon-free language. This made the course not only more digestible but also accessible to a broader audience. The end word count neared the 2,000 words mark, a huge decrease from the original 4500. We could hear the sigh of relief from the end users.
Script approved and recorded it was time to design. We already had some preliminary design ideas and as such, we had scripted it with these in mind. Now it was time to bring those ideas to life.
Over the course of the next week or two we created a whole host of visual media, including infographics, animation, and user interaction. Throughout each and every design element we also carried the Seajacks brand. It was a subtle but deliberate effort to maintain the corporate branding throughout.
In addition to some clever design and brand placement, we also included some real-world examples and case studies that demonstrated how the concepts were applicable in the maritime setting. There was no point in just telling everyone everything when they had nothing to relate it back to.
Design complete, the course was off for review. And with some minor wording adjustments and imagery changes, the course was ready to go. In fact, days after releasing it, around 350 users were enrolled, with nearly 300 completions already achieved.
Want to hear more about how we’ve helped Seajacks and many other safety-critical companies transform their training? Reach out here.